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Why did we decide to target our product towards diabetic people?

The number of diabetic people in the UK is constantly rising. According to BBC News, Health experts are warning that one in 10 adults in the UK will be at risk of developing diabetes by 2035. This data provide a very frightening warning. Therefore, we thought that it is a good idea to develop something unique and helpful for diabetic people. wants to support these people in everyday actions to make them feel safer and happier.

One in 10 adults in the UK will be at risk of developing diabetes by 2035

Another reason why diabetes is so important for us is the fact that the co-founder of is diabetic, he knows the struggle and how life can be hard especially when he is on his own. He was diagnosed with type 1 Diabetes at the age of 13. It immediately changed his whole life. Every day he needs to monitor his sugar level and undertake the necessary action as a response to the result. If the sugar level is too low it is possible for him to lose consciousness or worse. He has realised that there is a need among people that suffer from diabetes to make them feel safer. As the idea of living on his own or travelling without anyone scared him. He didn’t want to feel like this and he didn’t want other people to feel the same.

Leave any comments or questions that you may have in the section below. We are always open to any suggestions you have. We are constantly improving our product, therefore, we really want to know all your needs and desires. Team 🙂

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