The original idea for Deadline.live came from a personal dilemma. William Halle (co-founder) suffers from diabetes. A common problem with diabetes is low blood sugar. Although most of the time this can be solved by eating a few sweets, sometimes it's serious and can result in loss of consciousness, coma, or even death. The fact is, every low sugar level situation could be resolved by someone knowing you needed help.
Together, William & Joanna co-founded Deadline.live and brought it from a simple website to what it is now, a personal safety app & a prototype for much much more.